Environment and Health Kushay's Matter Bank

[AK] Scientists really aren’t the best champion of climate change


Why isn’t the science enough?

There are a lot of the scientific facts, yet we have no guarantee it is relatable. As a scientist, you might be an expert at reading the data, yet there is no guarantee you are good at communicating it with the people.

How you communicate the message is important, example: The Climate Scientist that talks to Pope Francis and choose to explain climate change not by bombarding the Pope with data but framing the issue as a moral and ethical issue. Result: Pope included climate change in his message, created the Francis Effect, in which 35% American Catholics changed their views on climate change (a switch in the messenger can cause people to listen).

It is important to make people understand climate change in a level that they can understand with (things they can connect with their life: asthma, natural disasters in the area).

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